bpo and digital transformation

Digital Transformation: How BPO Can Help Business Succeed in the Digital Age

Digital transformation is essential to business growth and optimisation. Linked’s expert team takes this concept from being a distant buzzword to concrete implementation. This transformation translates into increased profits and improved business processes.

What is Digital Transformation?

Digital transformation involves the integration of digital technology into every business aspect. This process renders the gains of digital innovation and progress accessable to all areas of the business, unlocking the vast potential for growth, profit increases, and optimisation.

How Does Digital Transformation Affect BPO?

Integrating digital transformation into business processes fundamentally changes how the business operates. Some beneficial effects include accelerated workflow, interdepartmental integration and collaboration, and optimised communication. In short, it allows for increased profitability and efficiency.
This fundamentally changes the way Business Process Outsourcing (BPO) vendors work as well. Digital connectivity allows for greater outsourcing possibilities, enabling enhanced international collaboration. It also allows for the outsourcing of more business processes, since areas that were traditionally on-premises and in-house, can now be outsourced to vendors that manage these areas digitally.

Advantages of Digital Transformation

The advantages of digital transformation are legion. Key advantages include:

  •  Data-related benefits

Through digital innovation, data storage is centralised and optimised, rendering it less expensive. The data gathered and stored is more structured and organised, and accurate, rendering it more useful and easier to mine and use. Accurate data is infinitely more useful, enabling targeted marketing approaches, and a better understanding of who the organisation’s customers and suppliers are.

  • Innovation and Agility

More useful data, which is more readily available to key personnel, leads to innovation and agility. Since customers are known, and markets are more easily quantifiable, innovative marketing strategies can be launched, ensuring that existing and potential customers receive the information they want and need.
Digital transformation ensures that data processing is faster, allowing near-real-time information on market changes. Here, teams can adapt to market changes quickly and efficiently, ensuring agility, which translates into profits.

  • Collaboration

Greater internal and external connectivity allows for greater collaboration, both internally, inter-departmentally, and externally.

  • Increased profits

The above factors, with greater scope for optimisation and cost saving, translate into greater profits.

Challenges to Digital Transformation

Although digital transformation offers countless benefits to an organisation, there are still some challenges that must be overcome in its effective adaptation.

  • Lack of understanding

Digital transformation is sometimes a foreign concept, especially to teams entrenched in their traditional ways. This leads to a lack of understanding, which can be overcome through empathetic training, and information campaigns.

  •  Resistance to change

Large organisations are often intrinsically resistant to change, due to cumbersome corporate structures, or individual mistrust of change. Adapting to the agility and flexibility inherent in digital transformation sometimes takes time.

  •  Lack of managerial support

Digital transformation changes the way businesses work. Managerial support is essential in carrying these changes to fruition, and ensuring their success.

Linked’s expert team understands the value of digital transformation, and the inherent value improved data systems hold for business. Contact one of our superheroes today for more information on digital transformation and guidance in adopting this process.